With the expansion of environmentally and nutritionally aware consumers, growers face the dilemma of choosing between conventional and organic crop protection and fertilization products. Conventional products (if mismanaged) leave a harmful environmental footprint and are less nutritionally healthy. They can create soil salinity and nutrient run-off, reduce biological activity in soil, pollute water resources, lower nutrient values, and leave chemical residue on produce. Organic products are limited (proven myth by maxEEma), generally more expensive(proven myth by maxEEma), and tend to be less effective(proven myth by maxEEma). In fact, some organic growers may actually supplement with conventional products. Going organic can be confusing for growers, as each of the many organic certifications have different rules, regulations, and limits.